KNOW (Y)OUR LEADERS: TSHWANE
We introduce Cheyna Ross, our local business leader in Tshwane. Cheyna Ross is the founder of She’s Cheyna, which is an event and wedding planning business established in 2017. Their gifting leg, She’s Cheyna Bespoke Gifting, was born during COVID-19 in 2020 and has now matured to be bigger and better in 2022, moving completely online and stocking more locally sourced products than before.
She grew up in Pretoria and always wanted to be a professional ice cream taster… but event planning was also part of the plan! Cheyna says she loves her business because she is passionate about people and events.
“ I get to build relationships for a living, creating peace of mind as I get to know my clients and how they like to celebrate life’s special events. I am also passionate about creating opportunities for employment. Through my event and gifting businesses, I get to employ and empower my community to build a better life for their families,” she says.
She enjoys spending her spare time on DIY projects. She says this is handy when a special request is made for an event. “I also love visiting coffee shops and tasting cakes and desserts!” says this hands-on planner.
For Cheyna, her role as SACBW local business leader in Tshwane gives her the opportunity to live out her personal passion for connecting people, offering mentorship, and providing a platform for women in business to grow as individuals as well as in their businesses.
The one thing Cheyna would change if she were given a chance is to increase the minimum wage criteria in South Africa and her biggest dream is to create sustainable jobs for 100 people.
“My biggest challenge is balancing my time with family, as this is vitally important to me and a first priority, and still putting in extra hours to grow my businesses to the heights I envision” she says.
Her favourite sayings are “It’s okay not to be okay” and “Do your best and God will do the rest.”
As a leader with passion and a heart for people and her business, Cheyna really puts her personal touch to everything she tackles!