Who is Dr Amanda Hamilton-Attwell?
The SACBW is happy to announce another stunning prize sponsored by BusinessDNA and Dr Amanda Hamilton-Attwell for our 2022 winner of the Business Woman of the Year Award. As our Recognition Awards focus on acknowledging the sometimes difficult journey women have to follow to achieve success, we believe in empowering and equipping women to be the best that they can be! Therefore our winner will this year also receive help with improving the marketing of her business, all to the value of R15 000!
Let’s look at her career
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BusinessDNA is a supporter of the SACBW and the owner and CEO, Dr Amanda Hamilton-Attwell, contributes to our knowledge base through thought-leader articles, webinars and live presentations and played a key role in our national survey conducted in May this year.
Amanda Hamilton-Attwell not only holds a PhD in Communication Science, but she is also an Accredited Business Communicator (ABC) with the International Association of Business Communicators (IABC) and a Registered Corporate Coach (RCC) with the World Association of Business Coaches.
She has been assisting Fortune 500 companies and start-ups in optimising communication for the benefit of the organisation’s strategic imperatives for more than three decades. BusinessDNA, the company she started 22 years ago, specialises in research and measurement, assisting business leaders in developing their competence and confidence in communication with their teams, producing state-of-the-art communication content and channels and communication coaching for executive leaders.
Amanda has facilitated communication and leadership workshops in several African countries, including Australia and Scotland. Dr Hamilton-Attwell served as the Chairman and Board member of the IABC Africa Region for several terms, as a Trustee of the IABC Research Foundation and co-chaired the IABC Career Road Map, task team.
In 2014 she also received the IABC Chairman’s Award for her contribution to the communication profession. In 2015 she was named a Fellow of the IABC, and in 2021 she was a member of the IABC Career Assessment Taskforce that received the Rae Hamlin Award.
In addition to her passion for communication, she is also passionate and skilled in helping entrepreneurs start and grow prosperous businesses. In the 1980s, long before it was the trend to have a home-based business, she started Home Power to help home-based people to start and run a business from home. She also has a Diploma in Strategic Marketing from UNISA and is s qualified business coach. But most of the experience she gained in the 22 years she has been running her business.