ALIDA – DANCING THROUGH LIFE
Alida Gerber-Lategan was born and raised in Pretoria, Gauteng and is currently a practicing attorney and Partner of the firm Du Plessis Phukubye Smith Attorneys at their office in George. She is a Commercial Law attorney and also attends to Family Law matters. She confirms that she always wanted to be a lawyer, so she is exactly where she needs to be! If there is one thing she could change about the legal industry, it will be to make it more accessible for women.
Alida has diverse interests including a passion for small business. Her biggest dream is to create a mentorship program for female entrepreneurs that not only enables them to realise their dreams and start or grow their businesses, but to facilitate a mindset where women learn to ask for what they want. To start taking a seat at the table and demanding inclusion and recognition for their work.
Throughout Alida’s career she always seemed to gravitate towards the mentorship of young females. To help them realise their potential and instil in them confidence, work ethic and passion for business. Therefore came as no surprise that she founded a Community and Women empowerment project, Fearless Lily.
Her other passion is the art of dance. Alida is also the owner and Head Coach of a dance and Acrobatics club namely Rhythmical Seeds Mosselbay. She trained from the age of 4 in Ballet, Hip-Hop, Contemporary, Modern Jazz and Acrobatics. She has ample teaching experience and dances professionally while completing her law degree. Alida was a competitive dancer for many years and has been crowned the National Champion in Acrobatic Sport on the Elite Advanced level for seven years. She also participated and placed internationally in a competitive dance competition in Brisbane, Australia.
“One of my other career highlights includes my role as teacher at the South African State Theatre in Pretoria for two of their in-house companies. I was part of the production and choreography for numerous productions that were hosted in the South African State Theatre. I was also part of travelling productions with popular South-African artists and we performed at numerous theatres and festivals within South Africa, ” Alida told SACBW.
In 2019, Alida co-founded the Garden Route Dance Eisteddfod that is usually hosted in George and will be an annual event. Alida joined the South African Council for Business Women in 2020 and is currently the Local Business Leader for George. She is also the recently elected President of the Eden Acrobatic Dance Performance Sport Association and the Vice President of the Western Cape Acrobatic Dance Performance Sport Association.
On 25 March 2021, Alida and Muller Lategan welcomed their son, Barry-Luke. Alida is adjusting to being a new mom and a female entrepreneur. Managing her time between all her new roles is still a bit of a challenge; especially since she also enjoys several other hobbies like oil painting, pilates and yoga.
Alida believes in the African proverb “When you educate a man, you educate an individual, but when you educate a woman, you educate a nation. No wonder then that she is always busy with projects to empower women!