Live the life you love, love the life the live!

Our new National Leader

Hester du Bruyn recently took office as National Leader of the South African Council for Businesswomen (SACBW). After the resignation of Elise Coetser, who decided to focus her attention on her business during the COVID-19 pandemic. This meant that new leadership was needed for the organisation. Hester was National President in 2014 (the title has since changed to National Leader). She has been serving the SACBW as member of the National Executive and as Treasurer since then. Last week Hester du Bruyn was unanimously elected by the National Executive Committee as our new National Leader for 2020.


She joined the SACBW in 1997, when she helped establish a branch in Secunda. At that time she also served as chairperson for several years. “I have always had a passion for entrepreneurs and businesswomen. My many years of experience, assisting people with the writing of business plans, has showed me how skills development can empower you. As well as enable you to assist others.” says Hester.

Her Vision

For the SACBW, her vision is an organisation that will unite businesswomen, entrepreneurs, mentors and experts. “I want all of these entities to trust the SACBW, feel safe in this space and find knowledge that will empower them. I want to see women network successfully. Not only share knowledge but also to support each other in business,” says Hester.

In her opinion the biggest challenge facing businesswomen today is to adapt to a rapidly changing business environment. Especially as we embark on the 4th Industrial Revolution. Furthermore, coping with the unexpected challenges caused by COVID-19, businesswomen’s resilience and creativity will be tested like never before“. I know most women are dynamic innovators. You can’t keep a woman down too long! We all had time now to evaluate how we have done business before and how we are doing it now. Also to adjust and restructure our businesses to survive. We need to look at the bigger picture to identify opportunities that may arise from this. So we can focus on these opportunities.“ says Hester.

Unite businesswomen in South Africa

She is passionate about the SACBW and confident that the organisation will fulfil its role and mandate. That is to unite businesswomen so that they can lead the business evolution. Above all, by making economic impacts and develop the leaders of the future.

The way forward

On the SACBW ‘s plans for 2020, Hester acknowledges that 2020 has been turned on its head. “It is however important that the SACBW use the lessons learnt from the COVID-19 pandemic as an opportunity to change the way we do and think. Especially about business, and to protect ourselves against similar events in future. The SACBW furthermore recognises and acknowledges all women who have made an impact in the economy and in society despite difficulties. Often at a cost to themselves. They have all emerged as dynamic winners during this time!” says Hester.

Hester’s motto is “Live the life you love; love the life you live”. We are all here for a short time only. I believe that you need to be at peace with yourself and to be happy with who you are. What you are and where you are, are just as important in loving your life.”

We look forward to the journey under your leadership, Hester! Definitely a special time to bring businesswomen together. Only we can equip, educate, empower, embrace and unite all of us!

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